NBCUniversal and NFL Partner for Commercial-Free Fourth Quarter in Peacock’s First Exclusive NFL Game

Get ready for a groundbreaking football experience! NBCUniversal and the NFL are partnering for a commercial-free fourth quarter with extra game content on Peacock. Don't miss this historic event! #NFL #Peacock #Football

NBCUniversal and the NFL are teaming up to give viewers the ultimate holiday gift this Saturday as the Buffalo Bills take on the Los Angeles Chargers. It’s a Christmas miracle in the form of a commercial-free fourth quarter! That’s right, no pesky ads interrupting the action, just pure unadulterated football bliss.

This historic game will mark the first ever exclusive NFL game for Peacock, the NBCUniversal-owned streaming service. And they’re not messing around when it comes to luring in viewers. Not only will there be no commercials in the fourth quarter, but there will also be an extra 12 minutes of game-related content. That’s 12 glorious minutes of pure football goodness that you won’t want to miss.

But wait, there’s more! The commercial-free quarter is made possible by the generous sponsorship of Capital One, Hyundai, and Walmart. These benevolent brands will be seamlessly integrated into the content, providing viewers with interactive and entertaining segments. For example, there will be an “NFL shoppable moment” where viewers can scan a QR code to be taken to Walmart’s holiday hub to quickly order a last-minute Christmas gift. We love the holiday spirit, and we love the convenience even more.

And it doesn’t end there. The fourth quarter will kick off with a special announcement to viewers, letting them know about the commercial-free experience and giving a big shoutout to the presenting sponsors. It’s like a football game and a mini shopping spree rolled into one. Who knew watching sports could be so productive?

Mark Marshall, chairman of global advertising and partnerships for NBCUniversal, said, “The power of live sports is more prevalent than ever, and at NBCUniversal, we not only have the scale of our broadcast platform, but we now can reach an entirely new audience through Peacock. With this one-of-a-kind sponsorship environment attached to our first-ever exclusive Peacock NFL game, we are able to connect an untapped set of consumers to our marketers, and we couldn’t be more grateful to our partners at the NFL for trusting us to creatively launch this groundbreaking format.” It’s like a match made in football heaven.

But the fun doesn’t stop there. This game is just a warm-up for Peacock, as they gear up to host an exclusive wild card playoff game in January. It will be the first time that an NFL playoff game is exclusive to a streaming service. Talk about making history!

So mark your calendars and get ready for a game-changing (literally) experience with Peacock’s first exclusive NFL game. It’s football, it’s commercials, it’s shopping, it’s everything you didn’t know you needed. Get ready to witness the future of sports broadcasting, and remember, there’s no “I” in team, but there is an “NFL” in Peacock.

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