Macro CEO Charles D. King is making waves in Hollywood by prioritizing diversity and representation in the entertainment industry. With a recent $90 million round of investment, King is using his entrepreneurial drive to navigate the challenging landscape of Hollywood.
In a conversation at Variety’s Entertainment and Technology Summit, King discussed his approach to seizing opportunities during times of chaos. He believes that these moments are when you can “fly and get stronger,” and Macro hasn’t slowed down despite the challenges faced in recent years.
Macro Media, King’s company, has been behind several groundbreaking projects that celebrate Black culture in America. Films like “Judas and the Black Messiah,” “Sorry to Bother You,” and “Fences” have all been successful ventures for Macro. King explained that the company prioritizes stories that represent all people of color, including African American, Latinx, AAPI communities, and Indigenous peoples. By focusing on underrepresented voices, Macro creates opportunities that are not provided elsewhere in Hollywood.
To bring these projects to life, King partners with production companies that have the resources to tell stories on a global scale. Whether it involves collaborating on “local language productions” or working with larger “global storytellers,” Macro ensures that diverse stories reach a wide audience.
King sees Macro as a vessel to provide a foundation for diversity and representation in the industry. Having spent over 20 years as a senior partner at WME, he witnessed a lack of opportunity for diverse voices throughout the entertainment industry. Macro’s mission is to change this by giving talented individuals the chance to have their voices heard.
Capital plays a crucial role in Macro’s mission. With access to funding, the company can launch and finance projects that highlight and collaborate with communities of color. It’s not just about producing films, but also about developing intellectual property and exploring other business avenues as Macro continues to grow.
King’s work at Macro is a testament to his dedication to advancing diversity in Hollywood. By focusing on projects that provide opportunities for underrepresented communities, he is championing a more inclusive entertainment industry. With a strong vision, entrepreneurial drive, and access to capital, Charles D. King is making a significant impact on the future of Hollywood.
