Bad Bunny and Kendall Jenner are getting closer, appearing together at NBA games and now as the faces of Gucci’s latest campaign. On September 30, 2023, the luxury fashion house released photos of the 27-year-old model sitting on a baggage cart filled with Gucci luggage, while the 29-year-old reggaeton star cuddled her from behind.
In addition to the photos, a video from the campaign shows Jenner and Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, walking through an airport with suitcases from Gucci’s Savoy collection. Jenner sported a cropped black sweater over a white button-down, black trousers, and a Gucci belt, while strutting in white Gucci sneakers. Bad Bunny, on the other hand, wore an all-black ensemble, including a Gucci blazer, plain T-shirt, and trousers.
In another shot from the campaign featuring the Gucci Valigeria travel collection, Jenner rocked a Gucci monogrammed miniskirt, white T-shirt, and longline coat. Bad Bunny kept it casual in a white Gucci sweater, oversized jeans, and a Gucci cap.
“The House’s latest campaign embraces the spirit of ‘Gucci Ancora,’ as a celebration of the love that lies at the center of Gucci’s community,” the company stated. “Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui.”
This joint campaign between Bad Bunny and Jenner comes just a week after they made headlines for sitting together at Gucci’s fashion show during Milan Fashion Week. The Puerto Rican rapper and The Kardashians star made a statement by coordinating their outfits in neutral tones as they sat front row for Gucci creative director Sabato De Sarno’s debut collection.
The campaign stills capture the fleeting spirit of Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s, according to Gucci.
Overall, it seems that Bad Bunny and Kendall Jenner are becoming an iconic duo, making waves not only through their individual careers but also through their stylish collaborations with Gucci.