Starz, the popular streaming platform, has announced that it has hired Sofia Chang as its new Chief Distribution Officer. With her wealth of experience in the entertainment industry, Chang is expected to play a significant role in expanding Starz’s partner ecosystem and strengthening its position as a leading bundling partner.
Chang’s impressive career spans over 20 years at HBO/Warner Media, where she served as President of Distribution. In this role, she led the distribution revenue for all HBO branded digital and linear channels, driving subscriber and revenue growth, increasing market share, and improving profit margins. Chang’s responsibilities also included overseeing content distribution and revenue in various formats.
Before joining Starz, Chang made a notable impact as the national Chief Executive Officer at Girl Scouts of the USA. During her time there, she successfully reversed membership decline, reduced debt, and fostered a culture of inclusivity. Chang’s efforts in promoting cultural and social change have been recognized and honored by Forbes and Goldhouse.
In her new position at Starz, Chang will be based in New York and report to Alison Hoffman, the President of Domestic Networks. She will be responsible for overseeing the streaming platform’s sales activities with multichannel video and digital distributors in the United States. With her extensive experience and successful track record, Chang is expected to further drive growth for Starz in both the linear and digital space.
Chang expressed her excitement about joining the Starz team and praised the company’s commitment to empowering women and underrepresented audiences. She is thrilled to contribute to the team’s great success and looks forward to the challenges and opportunities that lie ahead.
Starz’s decision to tap Sofia Chang as Chief Distribution Officer reflects the company’s dedication to expanding its reach and solidifying its position in the industry. With Chang’s expertise and leadership, Starz aims to further develop its partner ecosystem and build upon its existing relationships in the streaming market. Viewers can look forward to an enhanced streaming experience and a broader range of content offerings as Starz continues to grow under the guidance of Sofia Chang.
